Brands are often concerned about the loss of control when using influencers and this has led many of them to testing and experimenting with virtual (AI-generated) influencers. In fact,Gartnerpredicts that by 2026, CMOs will dedicate 30% of their influencer and celebrity marketing budgets to vir...
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We also find that employee who benefited the most (in terms of the improvement in their productivity and feeling) from using AI were those who had poorer work performance and new employees. INTRODUCTION Shunyuan Zhang is an assistant pro...
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