Learn how customers connect with your brand. Leverage Datacy’s marketing analytics software & unlock the power of customer intelligence.
Find the top Marketing Analytics software of 2024 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.
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but it’s one of the easiest to use, most reliable analytics tools available. Google analytics is the basics and as you need more granular data you can add other tools to your toolbox to round out the picture.
Reporting and analytics.A good marketing software system must be capable of generating essential data and organizing them in logical and comprehensible reports. This way, you will be able to make data-driven decisions based on the results of your marketing campaigns. ...
In addition to this, the need of traffic analysis on a particular online marketing channel is also driving the growth of this market. However, cost of deploying the marketing analytics software and easy availability of open-source solution are restraining the growth of this market. The major chal...
Marketing also spends as much on software as the IT department. Using so many tools with separate data sources creates a high potential for data loss and error. More than ever, marketers need a way to unify it all. Mixpanel Team Marketing analytics is the practice of collecting and measuring...
Retail Velocity integrates item-level retail POS data with ERP & syndicated data to help plan & execute successful product launches, promotions & campaigns
There are a number of strong players competing in the global marketing analytics software market, such as Pegasystems, Inc., Teradata Corporation, Experian Plc., Wipro Corporation, Oracle Corporation, Harte-Hanks, Inc., SAS Institute, Inc., Adobe Systems, Inc., and IBM Corporation. These compan...
GoodData’s marketing analytics software delivers actionable insights to track channels, boost campaign results, and accelerate user acquisition.