doi:10.2501/jar-2016-013Journal of Advertising ResearchWarcAssociation of National Advertisers."Masters of Marketing Analytics: The Winning Papers from the 2015 ANA Genius Awards." Journal of Advertising Research 56, 1 (2016): 95-117.
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13.ANA Masters of Marketing Conference Date:October 21-25, 2025 Location:Orlando, Florida Target Audience:Marketing innovators and leaders who want to help shape the future of the industry. Notable Speakers:Speakers have not yet been announced. Check ...
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Top agencies will rely heavily on data and analytics to build highly targeted and personalized campaigns. They should possess strong data analytics capabilities and utilize advanced tools to optimize performance. 3. Flexible and Adaptable Approach With the fast pace of change, agencies must be agile ...