are searching more specifically. When onboarding a new doctor to the marketing efforts, building a paid keyword list of specialties, diagnosis, and symptoms is invaluable. If the physician came from a well-known practice, it may be worthwhile to include the doctors name as a keyword as well....
Physician Marketing Solutions That Enhance Experience and Win New Patients Unlike some healthcare specialists, a physician is frequently visited by their existing patients. Therefore, you need a physician marketing strategy that doesn't just focus on acquiring new patients, but also on retaining them...
The article reports on the marketing trend of the healthcare industry for 2007 in the U.S. Marketing trend includes the promotion of medgames, a three-dimensional video game which promotes brand or disease awareness. Founder and president of gaming firm BioLucid Productions Jeff Hazelton ...
1. DEVELOP A STRATEGY First, we’ll build a strategy for gaining physician referrals. 2. IMPLEMENT & REPRESENT Next, we’ll implement the strategy, and represent you in the community. 3. BECOME A TOP REFERRAL Gain physician referrals, grow your patient base, and focus on what you do best...
Marketing to primary care physicians: a two-step process for gaining new referrals: marketing to physicians takes initiative and work. It is also probable, however, that your competitors are not doing this type of marketing, so you can seize an advantage. Moreover, when a physician refers a ...
We implemented omnichannel patient acquisition and physician referral marketing campaigns, and the surgeon gained so many new patients that her access increased to 8 weeks to be seen in clinic, and 8 weeks for surgery. This increase in productivity resulted in a significant increase in the surgeon...
When your doctors and providers are established as thought leaders or experts in their specialty, guest posting opportunities will become easier to land. Guest posting is a strong way for physician marketers toreach new audiences. It can also help them enroll new patients.What’s more, guest pos...
The economic climate - and key changes in the conditions of patient populations - has put a new premium on medical practice marketing, and on the role of the medical business consultant who generates a real return on investment in marketing a physician's practice. ...
Wed Design & Digital Marketing for PhysicianIntrepy is a top notch healthcare marketing agency! They have done a wonderful job helping me establish and grow my personal brand reach online. My goal was to attract more patients to my practice and establish myself as a thought leader in my are...
Social marketing provides a more holistic approach to influencing behavioral change. Philip Kotler Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University ...