As the name implies, behavioral segmentation groups your target market according to their behavioral patterns as they interact with your business. You can use their motivations, actions, and preferences to create an immersive experience along the customer journey. There are different sub-categories for...
Companies in the business-to-business sector market their products and services to other businesses, rather than to consumers. They segment their markets into smaller groups that share certain characteristics so that they can meet the needs of each group precisely. Segmentation enables a company to ...
Segmentation for B2B (Business-to-business) marketers differs from the kind of segmentation B2C (business-to-consumer) marketers do. While B2C customers focus on the characteristics of their individual customers, B2B marketers focus on firmographics and business needs. Firmographics are characteristics ...
What are market segmentation examples? A luxury car manufacturer that targets high-income consumers with premium features and a personalized service. A health food store that targets health-conscious consumers with organic, gluten-free, and non-GMO products. A travel agency that targets adventure seek...
Business size Number of employees Locations Ownership (public, private, or government) Organizational trends (for example, more companies going remote) Average sales cycle Examples of firmographic market segmentation Most of the market segments detailed in this article focus on B2C marketing, but firmo...
Market segmentation is a way of dividing the market into groups with similar traits. Learn the 5 types of segmentation and how to segment your market.
For example, if you segment your audience based on your customers’ income, you can target them with products that fall within the constraints of their budget. If you’re a small business or new to ecommerce, this is a straightforward type of segmentation with three key advantages: ...
Market segmentation is a way of dividing the market into groups with similar traits. Learn the 5 types of segmentation and how to segment your market.
Examples of Business Market Segmentation Key Points Business Market Segmentation Many firms serve both consumer markets (B2C) and business markets (B2B). For example, a bank might target individual customers with savings accounts while also offering corporate banking services to businesses. Similarly, an...
Types of market segmentation How to segment your market Examples of market segmentation Get started with market segmentation What is market segmentation? Market segmentation is the process of understanding and categorizing yourtarget audiencebased on shared characteristics, behaviors, or needs. But what ma...