Market research and the ethics of big data. The article discusses the ethical aspects of using big data in market research as of 2013, focusing on implications for consumer privacy and developing dat... Nunan,Daniel,(AUTHOR),... - 《International Journal of Market Research》 被引量: 97发表...
Market research & the ethics of big data The term 'big data' has recently emerged to describe a range of technological andcommercial trends enabling the storage and analysis of huge amounts of customer data,such as that generated by social networks and mobile devices. Much of t... D Nunan...
Nunan, D. and Di Domenico, M. (2013) Market Research and the Ethics of Big Data. International Journal of Market Research, 55, 505-520. http://dx.doi.org/10.2501/IJMR-2013-015NUNAN, D.; DOMENICO, M. DI. Market research and the ethics of big data. International Journal of Market ...
The advent of artificial intelligence (AI) technology, notably marked by the emergence of ChatGPT in 2022, heralded a paradigm shift in AI development, increasingly emphasizing practical applications (Noy and Zhang, 2023). AI has rapidly ascended to prominence as a cutting-edge research field, wit...
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Market research and the ethics of big data 来自 EBSCO 喜欢 0 阅读量: 18 作者: Nunan, Daniel,Di Domenico, MariaLaura 摘要: The article discusses the ethical aspects of using big data in market research as of 2013, focusing on implications for consumer privacy and developing data technologies. ...
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Also it is changing the status and operations of the traditional small data generated by the survey for the consumer market research. How to expand consumer market research in the context of Big Data? This article try to work hard on how the Big Data is impacting on the consumer market,and...
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