Markdown or Everyday Low Price? The Role of Behavioral Motives[J] . ?zalp ?zer,Yanchong Zheng.Management Science . 2015Ozer, O., Y. Zheng. 2016. Markdown or Everyday-Low-Price? The role of behavioral motives. Management Science. 62(2), 326-346....
In particular, the seller chooses between two pricing strategies, markdown or everyday low price, and determines the optimal prices and inventory level. Two salient behavioral motives that impact consumers' purchase decisions and the seller's optimal strategies are anticipated regret and misperception ...
Define markdowns. markdowns synonyms, markdowns pronunciation, markdowns translation, English dictionary definition of markdowns. n. 1. A reduction in price. 2. The amount by which a price is reduced. American Heritage® Dictionary of the English Langu
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2015. Markdown or everyday low price? the role of behavioral motives. Management Sci. 62(2) 326-346.Markdown or Everyday Low Price? The Role of Behavioral Motives[J] . ?zalp ?zer,Yanchong Zheng.Management Science . 2015Ozer, O., Y. Zheng. 2016. Markdown or Everyday-Low-Price?