The logo is used to distinguish and visually identify products. The brand has become known to professional buyers in France, mainly in Paris and the Occitania Region. The success of the trademark has led members to try to organise themselves into a more formal business structure, and they have...
To create a market incentive to join the council, a logo was established that members could use on their products to show that they were “committed to sustainability.” After the establishment of the USPA and IPA, the FIP was ready to be launched. “Save our crabs” — implementation and...