The mixed results of social media impacting on businesses have motivated this research to understand the best practices affecting the brand equity of a company utilizing the social media in business. Literature review of relevant theories is conducted. The industry publications of companies doing well ...
However, in the social media age, you also need to be sensitive to how those enforcement actions may be perceived. Consumers have a different attitude to infringement and piracy, and that requires a more measured approach than that which a company’s legal department may traditionally adopt. In...
We know it can be difficult to understand the best way to produce marketing plans. Sometimes this is a barrier to business' having a social media plan, which means you don't know what goals you are working towards. Creating a social media marketing plan will help you make the best use o...
and to air their complaints. Fortunately, social media is also an easy way for your business to communicate back. Nothing looks more unprofessional than a business profile with customer feedback that hasn’t been responded to.
This media space offers companies throughout the tourism value system num... KA Hvass,AM Munar - 《Journal of Vacation Marketing》 被引量: 119发表: 2012年 Social media advertising: an investigation of consumer perceptions, attitudes, and preferences for engagement To broaden our understanding and...
Your reputation can make or break your brand. A defined social media crisis management plan helps you protect it. Here's how to create yours.
philosophy can help someone develop some thicker skin to some of the harsher stuff that can come in sometimes.” Companies should also encourage their social media staff to report any inappropriate or offensive responses and develop a strategy for addressing problematic interactions and to protect ...
In a time of crisis, when many leaders are overwhelmed, be the colleague that puts your hand up to lead a project or offer to help someone with a task. If your company uses social media platforms, participate and work to create a supportive community. ...
In addition to helping reach new customers, social media now provides a way for businesses to improve customer service offerings. HootSuite’sSocial Customer Serviceoption lets companies monitor social media accounts for customer questions and brand mentions. Using the dashboard, these mentions can be...
The coronavirus pandemic in 2020 has once again raised the question of how industrial companies with global manufacturing and supply chain can survive the impact of lockdowns and social distancing. Should business look for its own interest and survival or step up and offer its resources and know...