Airbnb made this change holistically, paying attention to every detail of their branding efforts. Starting with their logo redesign, the brand is embodied by theBélo, a symbol of their shared values, as they put it, “it’s a symbol that, like us, can belong wherever it happens to be....
Example companies:Google, Meta, Amazon, Microsoft, Stripe, Square, Airbnb, Walmart, GE, Adobe, Dell, Nike, Uber, Wayfair, Splunk, Doordash, LinkedIn, Grammarly, Yelp, Gojek, VMWare, Flipkart, Freshworks, Shopify, Atlassian, Docusign, and 100+ startups & larger companies all over the worl...
Akarsu, T., P. Foroudi, and T.C. Melewar. 2020. What makes Airbnb likeable? Exploring the nexus between service attractiveness, perceived authenticity and experience from a social exchange theory perspective.International Journal of Hospitality Management91 (Oct): 1–14. Akarsu, T., R. Marvi...
Beginning with Ourselves: Using Data Science to Improve Diversity at Airbnb- by Riley Newman and Elena Grewal. Takeaway: Airbnb managed to increase the number of women in the company from 15% to 30% by analyzing and improving their recruiting practices. ...
He continues: “Airbnb is also rising – good. “It excites me, the new people coming into the business - no good moaning it. “It is the same as with black cab drivers worrying about Uber; it will not be going away so it is time to adapt. ...
Whether it is renting out part of your home through AirBNB, VRBO or using your car to run an Urber business, there are many ways to earn a little extra income. Some people will start hobbies that they can turn into a small business. ...
assessments of city-level overvaluation are likely even more so. City-level house prices reflect the confluence of local factors (supply constraints, regulations and zoning) and global trends (role of foreign investors; impact of migration; development of internet-based markets such as Airbnb)—the...
Others [37] proposed a model that analyzed the relationships between authenticity, the benefits of staying at Airbnb locations (home benefits), social interactions (S—all as stimuli), perceived enjoyment (O), and repurchase intention (R). Approach behavior can be measured both by actual ...
For example, Airbnb seamlessly shifted its emphasis from urban to rural bookings during the pandemic as large numbers of people hoped to safely take a break from the confines of city apartments. Airbnb also began offering Zoom sessions led by expert “hosts,” including meditation with Buddhist ...
As apersonal reminderfor myself to keep mails concise. It works. When writing an email I (subconsciously) check whether I meet the policy or not. Therefore, it’s been a simple way to change my behaviour. I have the hope thatothers might adoptthe same policy. ...