个别人物法则 联系员、内行和推销员 附着力法则 总存在一种简单的信息包装方式,是信息变得令人难以抗拒 对附着力的界定在很大程度上是违反直觉的,一定要做科学的分析 环境威力法则 在某些具体情境下,我们内在的癖性会屈服于强大的情景 我们的社会总存在一些不起眼的信息点,但这些点正是群体效应的引爆点,要善于分析...
In his book “The Tipping Point”, Malcolm Gladwell argues that “social epidemics” are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but ...
In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn'...
Coming this fall:“The Tipping Point,”the sequel. Little, Brown and Co. announced Wednesday that Malcolm Gladwell's“Revenge Of the Tipping Point"will be published Oct. 1. The book arrives nearly a quarter-century after Gladwell's “The Tipping Poi...
In his book The Tipping Point, Malcolm Gladwell argues that "social epidemics" are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling--we think we...
Little, Brown and Co. announced Wednesday that Malcolm Gladwell's “Revenge Of the Tipping Point" will be published Oct. 1
MalcolmGladwell 1.14万230 综述: 流行病爆发需要 3 个条件,人们传播传染物的行为、传染物本身、以及传染物发挥作用所需的环境。 当一种流行病爆发时,它就失去了平衡。它之所以爆发,是因为发生了某种变化,其中一个或两个或可 能三个条件都出现了变化。 同理,流行潮的爆发也有三条法则: 个别人物法则 fThe ...
【解析】语篇解读本文是对Malcolm Gladwell的新作《The TippingPoint》的书评。32.D[词义猜测题。由第一段中的“What makes one particularbrand of training shoe suddenly become the must-have product?和“keeping up with other people"可知,人们能够发现潮流并跟随潮流。由此可推断,buy into意为“相信并被其影...
所属专辑:Tipping Point 引爆点 by Malcolm Gladwell 喜欢下载分享 声音简介 综述: 流行病爆发需要 3 个条件,人们传播传染物的行为、传染物本身、以及传染物发挥作用所需的环境。 当一种流行病爆发时,它就失去了平衡。它之所以爆发,是因为发生了某种变化,其中一个或两个或可 能三个条件都出现了变化。 同理,...
根据第一段“In his book The Tipping Point, Canadian author Malcolm Gladwell explains how a trend can take many forms. It can be a general change in social behaviour, an idea or a fashion. However, why do some trends catch on and others not? What makes one particular brand of training ...