“The reason why a lot of corporate videos need to be short is they’re just not that compelling,” he explained. “They’re not that good. But if you have a great story, if you have a dynamic central person, if you have a really impactful organization that you’re talking about, t...
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Laughing Matters: Making Comic Corporate Videos Is No Joke, Especially as More and More People Are Becoming Video SophisticatesLAUGHING MATTERS Making comic corporate videos is no joke, especially as more and more people...By BurnsideAmanda
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sector organisations have to win over. The judges also highlight creative excellence with the craft awards. Watching the gold winners from this year's IVCA Awards categories re-affirms the role of video as a communication tool, and illustrates the extraordinary diversity of corporate communications....
bringing back memories of bad corporate training videos. Irony and 'retro' is popular these days, but requires a particular audience with particular 'meta‑humour' (a posh term for widespread in‑joke) to function correctly. If you can pull it off, go for it. If not, your video may ...
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For years, one of my favorite marketing jokes came from my friend Todd Wheatland in answering the question we all receive in corporate marketing departments:How to make a viral video? Todd proposed only one viable answer:“Shut up!”
The latest corporate earnings reports are lifting Wall Street’s confidence. For second-quarter 2023, the blended year-over-year earnings decline for the S&P 500 is -9.0%. Yes, that’s a discouraging number. However, for Q2 2023, with 18% of S&P 500 companies reporting actual results, 75...
training has never been more important, yet it’s more difficult than ever to make it memorable. As a corporate trainer, you’re fighting all kinds of distractions. From the phones of new employees to the “real work” current employees deem more time-sensitive than your long video course....