Let’s first begin by askingwhat exactly is cruelty-free makeup? Most drugstore makeup brands are still engaging inanimal testinglike, L’Oreal, Maybelline, Revlon, Neutrogena, and Almay and should be avoided when looking for cruelty-free makeup. ...
It has been regularly updated since we created it, and new brands continue to be added in 2021. Note: I originally created this guide several years ago, and it now compiles over 160 vetted cruelty-free brands! I’ve had to remove some which are no longer cruelty-free, which is ...
Cruelty-free makeup brands are companies who do not test their cosmetics or ingredients on animals, and do not outsource any animal testing to third parties. Not all cruelty-free products are actually free of cruelty, though, as cruelty-free does not mean the product is free of all animal ...
I’m certain that some of these brands are your go-to affordable drugstore makeup, but plenty of drugstore brands are cruelty-free as well! While Maybelline and L’Oreal have remained our mascara queens, try these drugstore makeup brands that don’t test on animals instead! Wet ‘n Wild...
If you are looking to go cruelty-free, we have complied a list of five top-notch brands that will help you look good with a clear conscience.
With more people migrating to vegetarian and vegan diets, it's never been easier to also incorporate beauty products into your cruelty-free lifestyle. We've gathered up a list of some of the best cruelty-free brands we love that you can trust never test
I’m happy to finally make and post this list ofcruelty-free& zero-waste makeup brands with mostly vegan options! Since there is no standard or legal definition of what exactly ‘zero-waste’ makeup means, I like to believe it’s supporting businesses that are reducing single-use and plas...
Just like shopping forall-natural and organic makeup, shopping for cruelty-free makeup can be confusing as hell. Every brand subscribes to its own set of “cruelty-free” standards that aren’t widely regulated. Plus, brands aren’t always transparent when it comes to who and what (hi, ...
On the other hand,cruelty-free doesn’t test on animals but can have animal-derived ingredients. There are manufacturers that try to blend both of these categories. Some of the brands that are both cruelty-free and vegan are Barely Cosmetics, Cover FX, Eco Tools, INIKA, Kat Von D Beauty...
Keep in mind: Many vegan brands are also cruelty-free, but it doesn't always go the other way around. How we tested The Good Housekeeping Institute has a century-plus-long history of keeping brands accountable and conducting independent research to debunk marketing claims. In this case, we ...