Recently, the SMB support serviceHello Alicesurveyed over 7000 small businesses to understand how they approach social platforms for their marketing strategies. The survey concluded that the top positions were occupied by Facebook and Instagram, followed by TikTok and Snapchat. However, the absence of...
Using your social media metrics to guide you can be a game-changer here. Some social media platforms, like Instagram and YouTube, will include high-engagement times in their native analytics. For the ones that don’t, you can do a bit of manual work by analyzing your best-performing posts...
And that's one of the many reasons we, as marketers, need to read up on theevolutionof social media algorithms. In recent years, social media platforms have taken a significant shift toward a more user-friendly approach, much like Google's approach to ranking content, resulting in more freq...
about its social media platform pause on its website: "There is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. ...
There are a lot of myths out there when it comes to social media marketing that you need to be aware of so you can get going in the right direction. Here are a few: You have to spend all your time on Twitter to get any traction. What are you, a Kardashian? Getting a solid ...
While all social media platforms try to improve their platform usage(even TikTok does)it’s a good thing to see initiatives like this. TikTok will be reminding users aged between 13 and 17 to take a screen break if they have used the app for more than 100 minutes in one day. ...
On social media, you only get a second to grab people’s attention. Creating eye-catching visual content in the proper size for each social media platform can make all the difference with your social media marketing. Brought to you by ...
Twitter has always been a bit of a wildcard due to various policies instated at the social media juggernaut. The promotion of content through the intelligent use of hashtags has become second nature for those managing social media accounts. Scheduling of Tweets is easily done while the rest of...
Facebook is one of the most important social media platforms for businesses. Its verification process is relatively easier than other platforms. Till 2019, Facebook used to have more than one kind of verification badge. However, having two badges created confusion among users,...
Changes are a must. Same is the case with social media advertising. With social media turning to social media advertisement, things have changed a lot down the line. 2016 will be more of a real-time update marketing. Let’ see for any further advances in the upcoming years. ...