Mahindra claims that the Thar is the only lifestyle vehicle available in today’s date which is the most capable off-roader one can buy. The brand undertakes multiple initiatives to promote the Thar & it’s off-road capabilities which creates quite some buzz. But let us clarify, this is n...
Mahindra Thar 5 door is set to launch in mid 2024. Now just before that, Mahindra has launched the Thar Earth Edition. The Earth Edition gets a host of design enhancements both inside and outside. However, there are not many feature additions in this new edition. So what do you get in...
In 2011, Mahindra launched Kareena Kapoor Khan, the famous actor, as its brand ambassador for the marketing strategy of Mahindra’s two-wheelers advertisements where she asked the consumers to buy a two-wheeler for INR 1500forf petrol was being supplied free. This highly entertaining and engagin...