Topics discussed include the allegations involving the levels of lead fac... K Benjamin - 《Campaign Asia Pacific》 被引量: 0发表: 2015年 Predicament Management During Product Recall of Maggi Case Objective: To Understand strategic decision making under uncertain crisis of product recall. Functional...
This study investigates a corporate crisis from the perspective of a consumer. Using in-depth interviews, it investigates the perceptions of mothers about the Maggi noodles lead crisis in India. The findings reveal three types of customers—the devotees, doubters and dropouts—who had different ...