斯坦福大学的奇普·希思做了一项研究,成果如下:如果你想把自己的观点传播给他人,那你就应该按照已经多次让其他观点成功的规则来运作。你要创造的是新观点而非新规则。为了让一个创意观点具有粘性(被受众理解、记住并改变受众想法或行为)、使其有效且持久,就需要让受众做到以下几点:1、集中注意力2、理解并记住3、同意...
内容摘录As we pored over hundreds of sticky ideas, we saw, over and over, the same six principles at work.当我们仔细研究了数以百计的粘性想法时,我们一次又一次地看到同样的六个原则在发挥作用。PRINCIPLE 1: SIMPLICITY原则1:简单性PRINCIPLE 2: UNEXPECTEDNESS原则2:意外性PRINCIPLE 3: CONCRETENESS原则3...
I just finished reading (ok... listening) to Made to Stick: Why Some Ideas Survive and Others Die.The authors do a great job at expanding on some ideas on how to make ideas resonate and, well, stick with your audience... This is a key skill for any Program Manager needing to lead...
Book Review: Made to StickJay HamiltonRoth
After pouring through research and analyzing the things they themselves tend to remember, the Heaths have identified six key principles for creating something that will stick in our brains: Keep itsimple– don’t overcomplicate your story; make itunexpected– surprise is a key component of jokes ...
Made to Stick: Why Some Ideas Survive and Others Die: Book reviewSmith, Preston G
来自 EBSCO 喜欢 0 阅读量: 77 作者: Elsen, Carol J 摘要: This article presents a book review for "Made to Stick: Why Some Ideas Survive and Others Die," by Chip Heath and Dan Heath. 被引量: 196 年份: 2007 收藏 引用 批量引用 报错 分享 ...
Made to Stick Why Some Ideas Survive and Others Die 原价 US$24.95 ≈ ¥178.39 作者 Chip Heath 出版社 Random House 出版 2007 装帧 精装 正版‧ 干净卫生 ‧ 当天发货 了解多抓鱼的环保探索 简介和目录 Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell...
the middle of the field will be wide open for a screen pass.The value of this meticulous observation is intuitive in the sports world. After all, coaches get a week to review a 60-minute game. In the organizational world, where every day is game day, such analysis is less common. It...
made to stick 1、黏性创意的6原则success:简约simple[核心core];意外unexpeceted;具体concrete;可信credible;情感emotional;故事stories; 2、生气的一个副作用是使得我们对自己的判断越来越坚信不疑 3、黏性创意产生:第一明确你要传达的主要信息-找到核心;第二找出信息中与直觉相违背的东西;三破坏听众的推测机器 ,...