“Lead people, manage stuff” Made to Stick: Why Some Ideas Survive and Authors: Chip Heath and Dan Heath Others Die Publisher: Random House Published: January, 2007 Overview Price: $17.95 This is a deceptively wise book. Well-written. Engaging. Carefully organized. Full of richly woven ...
《Made to Stick: Why some ideas survive and others die》 byChip Heath,Dan Heath Introduction: the main idea of this book** Author shared four stories in the introduction section, and told us the power of methods of sharing ideas. The four stories is about (1) kidney heist story, (2) ...
Made to Stick: Why Some Ideas Survive and Others Die.(Brief article)(Book review)Manthey, George
We wrote this book to help you make your ideas stick. By “stick,” we mean that your ideas are understood and remembered, and have a lasting impact — they change your audience’s opinions or behavior. At this point, it’s worth asking why you’d need to make your ideas stick. Afte...
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of idea success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Tere...
Made to Stick is that type of book. The authors tackle the idea of what "sticks" in our minds and what doesn't. They argue that there is a process you can use to help craft ideas that will stay with your intended audience. This has huge implications not only in business, but in po...
Made to Stick: Why Some Ideas Survive and Others Die: Book reviewSmith, Preston G
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Making a bookmark by yourself not only encourages creativity but also provides a sense of accomplishment. Whether you’re using paper, fabric, or recycled materials, the process is accessible and can be quite fun. Stick around as we dive into the “Why Make Your Own Bookmarks?” section to...
And how does man walk back from being lost in darkness. A true fantasy, in the same setting would have had subtle differences. But, because the differences are subtle, it can be hard to stick your finger on exactly why this one FEELS Sci-Fi and that one FEELS Fantasy e...