Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa...
How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or ...
Understand the rules that make the universe run. Understanding the laws of physics is essential for all scientific studies, but many students are intimidated by their complexities. This completely revised and updated book makes it easy to understand the most important principles. From the physics of...
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It contains all the supporting project files necessary to work through the book from start to finish. About the Book Feature engineering is the most important step in creating powerful machine learning systems. This book will take you through the entire feature-engineering journey to make your ...
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We wrote this book to help you make your ideas stick. By “stick,” we mean that your ideas are understood and remembered, and have a lasting impact — they change your audience’s opinions or behavior. At this point, it’s worth asking why you’d need to make your ideas stick. Afte...
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瞐ssurance in speaking and writing, and give you a better understanding of the world and of yourself; why it is necessary to recapture the “powerful urge to learn”; why your age makes little difference; how this book is designed to build a college�瞫ize vocabulary in two to three ...