Macro environment refers to the external environment- the conditions that exist in the overall economy. It is not bound by geography and has direct bearing on the operations of a company.
2) mareconomic enviornment of marketing 宏观市场营销环境3) macromarketing 宏观营销 1. As a discipline in marketing field,macromarketing is getting more and more mature after about thirty year s development and recognized by academia. 宏观营销在营销学术界作为一门独立的学科,经过30年发展,已经日趋...
macro marketing environment定义 宏观营销环境是指影响整个市场和营销活动的外部因素和力量。它包括经济、社会文化、政治法律、技术和自然环境等多个方面。 首先,经济环境是宏观营销环境中最重要的因素之一。经济环境涉及到国家和全球经济的整体状况,包括国内生产总值、通货膨胀率、利率、就业率等。这些因素会对企业的市场...
Macro Environment MicroEnvironmentThe actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Supplier...
Guide to Macro Environment & Definition. We explain macro environmental factors, analysis, & components using business & marketing examples.
macro marketing environment定义 宏观营销环境是指影响一个企业或行业整体营销活动的外部力量和因素。它包括经济、政治、社会、技术和自然环境等各种不可控制的因素。了解和适应宏观营销环境对企业的成功至关重要,因为它们直接影响市场需求、竞争力和企业的长期可持续发展。 首先,经济环境是宏观营销环境中最重要的方面之一...
This chapter analyzes China's main environmental characteristics that affect foreign firms' international marketing strategies in this market. Scholars have identified factors that are shared with other emerging markets (such as institutional voids), but also specific ones, including China's internal ...
Macro Environment Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. ...
a宏观市场营销环境主要包括人口、经济、自然、科学技术、政治法律及社会文化等因素 The macroscopic market marketing environment mainly includes factors and so on population, economy, nature, science and technology, political law and social culture[translate]...
aAssume you are the marketing director in P&G Corporation , now you must write a marketing analysis report including contents as follows: [translate] a3).Please analyze the marketing environment and explain how does the micro and macro environmental factors influence the marketing decisions for P&G....