For example, Prada's TikTok account in China boasts 816,000 followers and 9.93 million likes across 1029 videos, while Anta, a non-luxury fashion brand, commands a significantly larger audience with 64.6 million followers and 25.35 million likes across 11,000 videos (as of January 12th, 2024)...
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A brand index on TikTok's sister Douyin shows Dior, Coach, and Ralph Lauren are the top luxury brands in China in September 2024.
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Unboxing opens up rich marketing possibilities for luxury brands, particularly in connecting with young consumers on TikTok.
TikTok, TV dictate high-end resale trends: The RealReal Email Print Reprints ARTICLE TOOLS SPONSOR Retail August 26, 2024 Consumers are shifting their spending to account for financial uncertainty. Image credit: The RealReal ByZach James Luxury resale platform The RealReal is out with the seventh ...
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TikTok's Chinese Version Bans Videos of Money Worship, Minors' Luxury Goods (Yicai Global) March 1 -- ByteDance has sought to put a lid on the display of conspicuous wealth and consumption on its Chinese version of TikTok. More than 2,800 Douyin videos have already been removed and a...