Influencer marketing grows up: Consolidation, measurement, and becoming essential to brands Article Major ad agencies diverge on return-to-office strategies Article With one month until TikTok’s ban, marketers adjust plans Article Why media mix modeling, attention metrics may take the spotlight in 20...
Genesislaunched their first vehicle as early as 2004 when their Hyundai Genesis luxury sedan first hit the scene. There isn’t much that we can say about Genesis that hasn’t already been said by the marketing team. They ranked their reliability as a 3.5 out of 5, giving it the 7thrank ...
There was a time when no SUVs (sport utility vehicle) were there on the scene. They made their entry on the American scene in 1940s but never got popular till the heydays of 1990s excess when the gas prices got lowered. And since then, thepopularity of SUVs has been increasingsteadily....
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German auto brands have continued their dominance in the pre-owned luxury vehicle market. Mercedes-Benz, BMW, Audi, and Porsche have been included on the list of most popular luxury brands in the UAE. Mercedes-Benz has dominated the pre-owned luxury sedans segment. The S-Class, C-Class and...
the larger terminal discount range of Cadillac and Volvo models is also one of the main factors to promote sales growth. Some of the models have a terminal discount of 60-70,000 yuan. In terms of vehicle performance, the ChineseSUVmarket is also a battlefield for luxury brands. The Volvo...
We are delighted to announce Jaguar Land Rover New Zealand as a new member of The Luxury Network New Zealand, bringing the Jaguar, Land Rover and Range Rover luxury vehicle brands to our members and guests. 15th September 2020 The Luxury Network UAE Interview with Nicolas Brochet Brochet ...
Its price is now just above $27,000, which still places it at the top of this list as the least expensive luxury-branded vehicle on sale in the U.S. by our measure. The styling update it received in 2019 still gives it a snappy, fresh look next to its luxury competitors, but its...
Tesla profiled for first time: Tesla receives an APEAL index score of 896. The automaker is not officially ranked among other brands in the study as it doesn’t meet ranking criteria. “Unlike other manufacturers, Tesla doesn’t grant us permission to su...