Market Research | Strategy Advisory | Business Matchmaking We are an advisory company dedicated to theluxury industry. We supportestablished luxury brandsjust asstart-upsto understand keytrendsand get ready for thefuture of luxury. Wedecipher a luxury brand’s codeto sharpen theirbusiness model, posi...
Unless you’re using negative keywords, you aren’t really in control over what terms your brand will appear. The last thing you want is for ads for your luxury brand to start showing up in searches containing “discount,”“sale,” or “free.” The kind of consumer that clicks on those...
喜欢The Luxury Strategy 电子书 的读者还喜欢 The Luxury Strategy 电子书 读后感 评分☆☆☆ 没看多少, 不过有一条已经让我吓了一跳. 在谈到消费者习惯的时候, 作者在文章的最后专门提到亚洲新兴市场, 说这里的人民缺失文化, 并对自己的历史加以否定. 然后, 说: Money becomes the standard of all things....
Purpose The purpose of this paper is to identify luxury-specific entrepreneurial success factors that, in addition to the well-established general success factors of startups, drive the performance of startups in the luxury industry. The study proposes a contingency perspective on the success ...
"The Luxury Strategy" rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. "The Luxury Strategy" explains ...
527|用户塑造的品牌价值|奢侈品策略|The Luxury Strategy 奢侈品对于整个社会的意义,传递的不仅仅是社会标籤,更是一种精神象徵。 单就以奢侈品的打造,如果只是为了鑑别阶层所创造,最后流行的范围也仅限于特定圈层,所以奢侈品的操作策略,就需要创造一个开口,这个开口是让人们看到有机会接触,但接触是需要有条件,必如...
Retail Luxury Strategy: Assembling Charisma through Art and Magic Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer... D Dion,E Arnould - 《Journal of Retailing》 被引量: 169发表: 2011年 Under...
Swatch group's scale shows clearly that there is no price hike in the near future, but it depends on the Swiss Franc exchange rate. If all the way up, it will not rule out new measures. But the price of the basic section has not changed much in the aspect of Tissot table. Since ...
527|用户塑造的品牌价值|奢侈品策略|The Luxury Strategy 奢侈品对于整个社会的意义,传递的不仅仅是社会标籤,更是一种精神象徵。 单就以奢侈品的打造,如果只是为了鑑别阶层所创造,最后流行的范围也仅限于特定圈层,所以奢侈品的操作策略,就需要创造一个开口,这个开口是让人们看到有机会接触,但接触是需要有条件,必如...
Based in Hong Kong, LBB Asia is a consulting firm (brand development & strategy consulting) that specializes in the premium and luxury markets in Greater China.