One of the challenges for luxury brands is that they face the risk of being perceived as too accessible thereby losing their exclusive appeal. Appealing to the masses can be lucrative, but in doing so luxury goods and services producers also run the risk of disturbing their narrative-meaning. ...
there remains several market challenges. For one thing, the market lacks a clear leader, even as tech giants invest more in in-house platforms such as Alibaba’s Idle Fish, meaning a Wild West atmosphere
Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers' underlying motives and value-based drivers? The significant growth of luxury consumption in recent decades has been accompanied by a prevalence of pirated and counterfeited goods. Given that the mark....
there remains several market challenges. For one thing, the market lacks a clear leader, even as tech giants invest more in in-house platforms such as Alibaba’s Idle Fish, meaning a Wild West atmosphere
Luxury Redefined Building trust with Chinese consumers through authenticity and integrity January 2023 kpmg.com/cn digitalluxurygroup.com Contents Foreword Executive summary About the study Chapter 1: Overview of the Chinese luxury market: Challenges and opportunities Chapter 2: Chinese luxury consumer ...
The consumption of luxury goods represents the most striking example of a type of consumption having a double value, one that is more of a hedonic type than a utilitarian type [43]. For this reason, it was hypothesized: Hypothesis 2. Desire is also a predictor of the behavioural intention ...
Opponents of luxury taxes argue that they can be economically inefficient and potentially harmful to businesses. High taxes on luxury goods can reduce consumer spending in these markets, leading to lower sales and revenues for businesses that rely on affluent customers. For example, if people are ...
The market is set for long-term growth, rooted on strong fundamentals.Capturing and amplifying the market potential will be key, as the clear convergence among luxury markets allows for further expansion. Players have the opportunity, but also the responsibility, to reinforce their meaning, while ...
Luxury is a matter of consumer taste, and more about cultural ideas. The price of many luxuries is high. Luxury goods, regardless of their material or spiritual meaning, account for a lot of "derogatory", while people who blindly follow luxury goods are increasing at present. Luxury goods ar...
The JAC said its nearest unit was an inspection vessel some 1,200 nautical miles away at the time of the incident, meaning it could reach the grounded ship by Friday morning local time at the earliest. The Arctic command said it had asked a cruise ship located nearer ...