Social mediaChinaE-commerceYoung consumersLuxury marketingThis paper offers insights into the use of social network sites and e-commerce platforms to engage consumers against the background of increasing consumption of luxury brands by young consumers in China. The data were obtained from personal ...
Luxury jewelry brands are some of the most elegant on social media. Learn first-hand how the best luxury jewelry brands use social media to garner success.
In social media marketing, celebrity endorsement is a widely used strategy. Luxury brands use their social media accounts to post pictures of celebrities using their products. However, they would be confronted with the dilemma of whether to standardize or localize their celebrity endorsers for ...
While brand communities and online communities are widely studied, luxury brands and social media based brand communities (SMBBCs) have not received yet much academic attention. This study takes the approach of SMBBCs to investigate the influence of consumers' participation in luxury brand's social ...
Many luxury brands today operate brand pages (i.e., fan pages, video channels) on Facebook, Twitter, or YouTube. However, empirical research on brand pages is still in its infancy. Therefore, this study discuss the potential of social media for luxury brands and shows the effect of brand...
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned. On June 8, the Chinese government shuttered 60 accounts on some of the biggest social media platforms, including WeChat and Sina Weibo, among ...
This statistic presents a ranking of leading luxury brands on Instagram in 2020, based on the number of followers.
The Social Collective—an exclusive curator of events spotlighting luxury brands. We meticulously craft guest lists comprised of esteemed influencers known for infusing vibrancy, passion, and allure into every brand they touch. Join us for an unforgettab
A brand index on TikTok's sister Douyin shows Dior, Coach, and Ralph Lauren are the top luxury brands in China in September 2024.
By now it’s a truism of theFacebook agethat social media allows relatively small brands or individuals to attain audiences far larger than they would traditionally have reached; the barriers to entry are so low, and the potential users so high. So it’s a bit of a shocker to see the ...