“We wanted to do something to promote creativity, and that’s where Copilot comes in,” says Darwin Hernandez, a senior lead marketing manager at Lumen Technologies who conceived and organized the competition. “Because basically, the key element of Copilot is to b...
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We believe that we need to own and control the primary technologies behind the products we make. We participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and...
Digital marketing tools and techniques evolve rapidly with technological advances, but this umbrella term covers all of the ways in which digital technologies are used to market and sell organizations, products, services, ideas, and experiences. Guerrilla marketing: This newer category of marketing...
studies have shown that these technologies do not have a negative effect on advertising (Gallagher, 2010). This is partly due to product placement. Product placement is an important aspect of TV advertising, because it incorporates products into the plots of shows. Although product placement has ...