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were very expensive to make. The challenge with lighting overall is that it generates a lot of heat. These prototypes would not last for more than a couple of minutes at a time. We got quite creative in the marketing side of things in the video in order to ...
obviously, just the fact that the sun goes down every day and you're out there in the dark. We thought there might be a great option for us to really tackle the new generation of headlamps. It did not work out at all in terms of the success that we were hoping to find. ...
obviously, just the fact that the sun goes down every day and you're out there in the dark. We thought there might be a great option for us to really tackle the new generation of headlamps. It did not work out at all in terms of the success that we were hoping to find. ...
they would help take us into that territory. That was a lot of the first year's plan: to build a couple of strategic retail partnerships in the U.S., build the global business. In 2017 was when we went more towards the big box retailers and signed with both Apple stores and Best ...
Felix:What do you find retailers care about the most when it comes to taking on a new electronic product in their stores? Riley:The first thing, of course, is the margin. A retailer has very high costs. They've got to keep the lights on, they've got to pay the employees. Anything...
Felix:What do you find retailers care about the most when it comes to taking on a new electronic product in their stores? Riley:The first thing, of course, is the margin. A retailer has very high costs. They've got to keep the lights on, they've got to pay the employees. Anything...
they would help take us into that territory. That was a lot of the first year's plan: to build a couple of strategic retail partnerships in the U.S., build the global business. In 2017 was when we went more towards the big box retailers and signed with both Apple stores and Best ...