My friend and I traveled to the States today for some shopping and decided to stop by a Lululemon store. For context, I am 5'7" and 129lbs, and my friend is 5'5" and 115lbs. We are both size 4. We were trying on the Align Mini Flare pants and decided not to get them becaus...
My friend and I traveled to the States today for some shopping and decided to stop by a Lululemon store. For context, I am 5'7" and 129lbs, and my friend is 5'5" and 115lbs. We are both size 4. We were trying on the Align Mini Flare pants and decided not to get them becaus...
My friend and I traveled to the States today for some shopping and decided to stop by a Lululemon store. For context, I am 5'7" and 129lbs, and my friend is 5'5" and 115lbs. We are both size 4. We were trying on the Align Mini Flare pants and decided not to get them becaus...
My friend and I traveled to the States today for some shopping and decided to stop by a Lululemon store. For context, I am 5'7" and 129lbs, and my friend is 5'5" and 115lbs. We are both size 4. We were...
威尔逊在《Little Black Stretchy Pants》一书中自述，他向瑜伽教练菲奥娜问“是否愿意用3倍的价格购买一件更好的瑜伽服？”菲奥娜毫不犹豫地答应了。这才有了Lululemon的诞生。短短二十余年，Lululemon就做到了阿迪和耐克用了将近40年才达到的市值水平，而它仅仅是一个单品牌。这其中当然有营销和产品的功劳，但更多...
在<Little Black Stretchy Pants>一书中,Lululemon创始人Chip Wilson指出,由于父亲将正念作为生活准则(Mindfulness as a Discipline),在Wilson早年(16岁),正念便已进入他的视野,这对Lululemon于1998年推出的Personal Development有着至关重要的影响。 在公司上市前后,女性消费者为Lululemon贡献了85%的销售额。为了形成...
在<Little Black Stretchy Pants>一书中,Lululemon创始人Chip Wilson指出,由于父亲将正念作为生活准则(Mindfulness as a Discipline),在Wilson早年(16岁),正念便已进入他的视野,这对Lululemon于1998年推出的Personal Development有着至关重要的影响。 在公司上市前后,女性消费者为Lululemon贡献了85%的销售额。为了形成...
在<Little Black Stretchy Pants>一书中,Lululemon创始人Chip Wilson指出,由于父亲将正念作为生活准则(Mindfulness as a Discipline),在Wilson早年(16岁),正念便已进入他的视野,这对Lululemon于1998年推出的Personal Development有着至关重要的影响。 在公司上市前后,女性消费者为Lululemon贡献了85%的销售额。为了形成...
Lululemon2010 年即推出了男性运动裤 anti-ball crushing Pants,但初期男装业务发展路径并不清晰。2017 年,首席执行官 Calvin 上任后首次提出大力发展男装的战略,在产品和营销端正式向男性用户靠近。除升级扩充明星产品 ABC Pants 外,公司又陆续推出了 CitySweat 运动外套以及设计师(Robert Geller)合作款“take the ...
一个伟大的故事通常来自于一个有趣的开始。lululemon创始人Chip Wilson在2018年发布的品牌自传《Little Black Stretchy Pants》揭示了lululemon成长之路上的故事。 或许这个想法在1998年来看非常疯狂,运动服饰领域市场规模巨大,已经有nike、adidas、puma等巨头林立。但这个来自加拿大的运动服饰品牌lululemon用20年的时间创造...