“The reason the Japanese liked [my former skateboard brand, ‘Homeless’] was because it had an L in it and a Japanese marketing firm wouldn’t come up with a brand name with an L in it. L is not in their vocabulary. It’s a tough pronunciation for them. So, I thought, next ti...
In 2016, Lululemon entered the Japanese market and currently has a number of stores, mainly in Tokyo. Key Timelines of Lululemon 1998: Denis “Chip” Wilson founded Lululemon in Vancouver, Canada, and sold the company’s first yoga pants the same year. Chip wanted many L’s in the name...