lululemon is a global brand designing and retailing technical apparel for a multitude of athletic ventures. Initially created with yoga enthusiasts in mind, the brand has no expanded to offer apparel and equipment for running, cycling, training and most other sweaty pursuits for women and men....
De feminization, the main technology and power card. Lulu lemon's past success has left many consumers with the impression of "women" brand. This impression will make many men shrink from it. So when it decides to bet on the male market, it starts the brand's "Reconstruction": to femini...
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