The main purpose of a loyalty program is to encourage customers to keep coming back and continue doing business with the company. Loyalty programs are also known as customer retention programs, customer loyalty programs/schemes, or frequent shopper programs....
This chapter explains the advantages and disadvantages of using incentives in Web-based studi... Anja S. Gritz 被引量: 40发表: 2010年 "It's nice to get a wee treat if you've had a bad week": Consumer motivations in retail loyalty scheme points redemption Research into loyalty schemes ...
design of the discount card schemes, their advantages and disadvantages from the customer and management perspective, the business motivations for introducing the scheme, the student motivations in purchasing the cards, and the impact of membership on profitability, popularity of venues, and repeat ...
and more September Webinar Account Takeovers & Program Marketing In this session, we shared what Loyalty Program executives and marketeers need to know about the rising phenomenon of Account Takeovers (ATOs). Covering an overview of “classic” loyalty fraud schemes and up-to-date stats on loyalty...
design of the discount card schemes, their advantages and disadvantages from the customer and management perspective, the business motivations for introducing the scheme, the student motivations in purchasing the cards, and the impact of membership on profitability, popularity of venues, and repeat ...