LoyaltyLion features, such as Loyalty Tiers, are especially effective when it comes to increasing purchasing frequency. In the example below, we can see that REN Clean Skincare offers increasing benefits to their customers who have spent enough to hit the higher tiers. Tiering loyalty benefits thi...
Loyalty programs also emphasize loss aversion — people’s inclination to avoid loss or FOMO (fear of missing out). If a customer buys from another company, they won’t get the benefits of the loyalty program. Loss aversion convinces them to shop with your business to avoid missing out. Kee...
Despite all the benefits of loyalty programs, customer loyalty software isn’t the best choice for every business. This is because certain businesses stand to reap the benefits of loyalty programs much more strongly than others. A loyalty program will best fit your business if you meet one or ...
Regardless of how you develop your loyalty program - based on hard benefits (e.g. a currency) or soft benefits (e.g. access, special privileges, exclusive partner benefits and offers) - make sure there is alignment between your customer and the loyalty program i.e. the program supports the...
The benefits of customer loyalty software Expanding marketing strategies: Businesses must regularly come up with new ideas to attract new customers and retain existing ones. Using this type of software, companies can go beyond standard marketing strategies to show customers appreciation for their loyalty...
This blog post explores loyalty program software, its benefits, and provides tips for creating a successful program.
The benefits of customer loyalty programs include: Better customer retention: Today, customers are making purchasing decisions not just on price, but on shared values, engagement, and their overall experience of your brand. More customer referrals: If your customers enjoy the benefits of your custome...
In addition to agility and scalability benefits, Alliance Data Systems expects significant cost benefits. When they were comparing clouds, the cost to run Hyperion on AWS was nearly double what it would cost on Oracle Cloud Infrastructure. The migration to Oracle Cloud Infrastructure also allowed All...
Paid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee. These fees can be recurring or one-time. Paid programs may require proof of value to get signups, but they can lead to higher customer value. The most common example of a pai...
Let’s explore these and other benefits of customer loyalty in more detail. 1. More Referrals Loyal customers not only come back to you time and time again but also bring a great deal of value to your business through word-of-mouth marketing. ...