Covers topics loyalty marketing best practices including loyalty program development and execution, lifestage marketing and its measurement
A successful loyalty program can turn regular customers into brand advocates who evangelize your brand through word-of-mouth marketing. Word of mouth is a low-cost marketing strategy compared to paid advertising. You can amplify this effect by offering perks like referral bonuses, helping you attra...
The article presents discussions from different financial services industry executives on issues related to marketing and loyalty strategies and best practices. Ronan Raposa of Consumer Benefits Services commented on the importance of the right marketing solutions in developing share of wallet. Other issue...
Guest Speaker: Mary Pilecki, VP, Principal Analyst, Forrester Mary serves B2C marketing professionals, leading Forrester's customer loyalty coverage. Her research focuses on loyalty strategy, loyalty programs, consumer trends, and the tools, skills, and processes ...
Loyalty programs are structuredmarketingstrategies designed to encourage ongoingcustomerengagement by offering rewards, incentives, or exclusive benefits to individuals who frequently purchase goods orservicesfrom a particular business. Objective: The primary goal of loyalty programs is to build a strong and...
* Leverage the Internet to increase customer loyalty and increase profits * Identify the best and most appropriate customer relationship marketing practices * Attract the most loyal prospects and customers * Serve customer via multiple levels of interaction, contact and dialogue-building * Simplify intera...
Share Capillary Technologies is an AI-powered loyalty platform for enterprise brands. Capillary Marcom is the official handle for Capillary's marketing and communications team. Write to marcomm@capillarytech.com for more information.Categories Trending Topics Why Forrester Named Capillary as a Strong ...
Yotpo is an incentive marketing platform that helps you build a custom loyalty program. There are multiple options for you to choose from, including a tier-based program, a point system, or referrals. The goal? To engage your existing customers and reach new ones. ...
Reward your best customers and maximize margins with meaningful offers that match their tier level and interests. Data push for segments Power downstream marketing initiatives by pushing Oracle CrowdTwist Loyalty and Engagement segmentation data to your other systems, including CRM, marketing automation ema...
Reward your best customers and maximize margins with meaningful offers that match their tier level and interests. Data push for segments Power downstream marketing initiatives by pushing Oracle CrowdTwist Loyalty and Engagement segmentation data to your other systems, including CRM, marketing automation ema...