The recent rapid increase in popularity of low-carbohydrate ("low-carb") beers in Australia, such as Foster's Pure Blonde and Lion Nathan's Hahn Super Dry, may represent an insidious health risk. The perception that low-carb beers represent a healthy alternative may result in some consumers:...
The beauty of low carb beer (commonly called “light beer”) is in the lower alcohol content. That’s because of the higher amount of water mixed in.
The low-carb beer recipe passed through a few brewers and was introduced at the Brewery in Milwaukee as Lite in 1972. This low-carb beer became very popular, especially among those looking for a beer that could help them lose weight. The low-carb beers don’t help with weight loss but ...
Town Life in Australia | R. E. N. (Richard) Twopeny His face and person are well adapted to a certain class of low comedy; his voice still more so. The Mirror of Taste, and Dramatic Censor | Stephen Cullen Carpenter In the region of low comedy he is easily the most original, the...
COORS HOPES TO GAIN AN ASPEN EDGE OVER OTHER LOW-CARB BEERS.(Business)Forgrieve, Janet
The article presents a case study on the Australian low-carbohydrate beers. It states that sales of low-carbohydrate beer have shown growth in Australia in the last four years and low-carbohydrate alternative attempt to position themselves as a healthier option. The author notes that the consumers...
The article focuses on low-carbohydrate beer regarding its selling approaches used by brewers and retailers in Australia. It informs about the U.S. beer market which has recorded the highest marketing of the Pure Blonde, an Australian low-carb beer. It informs about the presence of other ...
Low-carb beers off to good startJudy Lin
doi:10.1080/00036846.2013.877572MinkiKoreaKimKoreaHaileyKoreaHayeonKoreaJooKoreaRoutledgeApplied EconomicsMinki Kim, Hailey Hayeon Joo. 2014. What makes you grab low carb beers?. Applied Economics 46:13, 1526-1534. [Crossref]
The article reports on the launch of the low-carbohydrate malt beer brand VB Raw from Foster's in Australia in September 2009. According to VB spokesperson Dan Holland, the brand aims to target the 20-30 years old consumer market. It will be positioned to compete with other low-carbohydrate...