In total, 14 consumers (50% women), 26 to 57 years of age (M = 39 years), took part in semi-structured, face-to-face interviews (30–90 min in length), conducted in German. First, we provided participants with a short introduction to the concept of brand love. Second, we ask...
Theoretically, these findings seem to indicate that love is not enough. On the contrary, love enhances the feeling of being let down since it increases the strength of association between negative experiences and negative internal states. Specifically, the results imply that the existing users who ...
This study contributes theoretically to literature by investigating the mediation of brand love between self-expressiveness and brand jealousy as well as mediation of brand love between hedonic brand aspect and brand jealousy about female consumers. This is a valuable insight for brand managers of femal...
globalization. They predicted that when the U.S. offshored manufacturing jobs to China, that Americans who worked in manufacturing would be made better off, since they’d theoretically be “reallocated” into better jobs. But as David Autor told us inthat earlier episode, this didn’t happen...
a lifestyle choice and you have to be ok with the aging and care. As of right now, we are not doing marble in the kitchens in Portland or the cabin, opting for quartz instead. But man, that marble is so pretty and again, in a 100 year old home it fits perfectly – age and ...
Easter Sunday we’d catch up on chores and errands and on the second Monday, the last day of break, the kids would attend a one-day session atRound House Theatre. Theoretically, I was going to work on the first and last day and be on vacation in between, but Friday was a fragmented...
For the case of Singapore, you can’t just shut Youtube down, shut down Messenger, shut down the entire network though theoretically speaking, Singapore can. In the current regime… of no international internet laws, the identities of the users can still be tracked down, the information of ...
“The non-Christian can theoretically be defined, from an anthropological point of view, […] a “hearer of the word” (Ebner), that is, a man elevated and existentially enlightened by God…” (Rossano 1978, p. 88). “God created man by the very fact of speaking to him. […] That...
As such, the research theoretically adds to the literature on luxury services by exploring luxury hospitality services and the specific predictors of this choice. Concerning the construct of Destination Brand Love, this study offers important insights for academics. This construct is indeed a relatively...