DDB created the “Love the Philippines” tourism campaign that replaced the eleven-year-old slogan “It’s More Fun in the Philippines,” adopted during the term of late Tourism Secretary Ramon Jimenez Jr. According to Bids Notice Abstract published in February, DDB Philippines Inc. and...
“Love” was not meant to be, says Senator Nancy Binay – with pun intended – on the Department of Tourism (DOT)’s “Love the Philippines” slogan which hogged international headlines for all the wrong reasons. “Huwag nang ipilit. Hindi masama ang magkamali. Tanggapin na lang natin n...
Will the Philippines benefit from Belt & Road? A fresh but uncertain future lies ahead for countries in East Asia and ASEAN (Association of Southeast Asian Nations) as the Philippines and United States have welcomed new leaders. Creating ideal townships: China's urbanization future Although China...
With the “enhanced” tourism campaign and slogan, DOT Secretary Christina Garcia-Frasco declared “the time has come” for the Philippines to be “reintroduced” to the world. “If we are to compete with our neighbors in our effort as well as to partner with them for Asia to becom...