Loss aversion is the tendency to be more sensitive to losses than comparable gains. Recent work has shown that men's loss aversion can change when they have a currently activated mating motivation. The current research examined whether women's sensitivity to loss might be influenced by the ...
Loss aversion implies that one who loses $100 will lose more satisfaction than another person will gain satisfaction from a $100 windfall. In marketing, the use of trial periods and rebates try to take advantage of the buyer's tendency to value the good more after he incorporates it in the...
First, loss aversion.───第一种,损失规避。 The tendency is called ''loss aversion''; people hold on to poor investments grimly, hoping for a turnaround.───这种倾向被称为“损失厌恶”(lossaversion):人们死捞着糟糕的投资项目不放,希望能有翻身的一天。 Prof. Frank speculates that this loss...
In cognitive psychology and decision theory, loss aversion refers to people's tendency to prefer avoiding losses to acquiring equivalent gains: it is better to not lose5 than to find5.[Quote from wikipedia] Loss Aversion We always promote insisting anytime. But is it true? Sometimes, it’s ...
Loss aversion implies that one who loses$100 will lose more satisfaction than another person will gain satisfactionfrom a $100 windfall. In marketing, the use of trial periods and rebates triesto take advantage of the buyer's tendency to value the good more after thebuyer incorporates it in ...
Loss aversion (Kahneman and Tversky, 1979) refers to the tendency of individuals to weigh losses more heavily than gains. Mental accounting refers to the cognitive processes individuals use to code and evaluate economic outcomes. In particular, MLA refers to how investments are evaluated over time ...
②回避损失(loss-aversion):趋利避害是人类行为的主要动机之一,而在经济活动中,人们对“趋利”与“避害”的选择是首先考 … baike.baidu.com|基于28个网页 2. 损失趋避 发现探讨损失趋避(loss-aversion)与后悔趋避(regret-aversion)等对保证投资收益
这其实是前景理论的第3个原理,即“损失规避”(lossaversion):大多数人对损失和获得的敏感程度不对称,面对损失的痛苦感 … baike.baidu.com|基于22个网页 3. 损失厌恶感 据卡尼曼教授研究,损失所产生的影响力在获利的2.5倍以上,心理学上将其称为损失厌恶感(lossaversion)。据此可知,使用信 … ...
In economics and decision theory, loss aversion refers to people's tendency to strongly prefer avoiding losses to acquiring gains. Many studies have revealed that losses are more powerful, psychologically, than gains. We initially introduce loss aversion into the decision framework of the robust ...
These results suggest that efforts on achieving substantial international environmental agreements should be supported at the citizen level to eliminate the adverse effects. 展开 关键词: Economic targets Emission problem International environmental agreements Loss‐aversion Repeated game ...