The Amazon logo looks very simple.The company's name,Amazon.com,in bold black letters with a simple yellow arrow(箭头)under them.But what does the arrow represent?On the one hand,it represents the smile that customers should find on their faces after a great shopping experience on Amazon....
pinpoint your brand’s core values. Experiment with reflecting them in a simple, geometric form that will evoke the right emotions and messages. For example, in addition to looking like the letter ‘A’, Airbnb’s logo is reminiscent of the familiar ‘location’ icon as well as being an ...
This font used within the logo is elegant and bold enough, thus representing confidence paired with modernity primarily since most words have been written in sans-serif letters. In contrast, others have remained in lowercase letters, which makes reading them more complicated than usual. However, th...
When experts started developing typefaces for mass printing in the mid-15th century, serifs reigned the day as the most obvious choice because people were familiar with them and could read them easily. From Gutenberg’s letterforms that were based on Blackletter calligraphy to a much simpler typ...
Our free tool also provides your logo in multiple icon formats (i.e. favicon, social media icons) and image formats (i.e. JPG, PNG, WebP, SVG). Maintain creative control over your digital assets with comprehensive brand guides that outline everything from logo rules to fo...
4– Align with current ethos Ensure alllogo redesignchoices – colour, composition, font – map to the brand’s current messaging and energy. 5– Lean on brand ambassadors Spotlight celebrity fans andbrand ambassadorsare sporting the new logo during the rollout. Positive affirmation from faces cust...
According to design experts you need to use clear-cut typefaces in your circular logos with text rather than a slim font. In a circle, a slim typeface is not clearly visible and makes your logo non-functional. As you know that your brand logo will be placed on all your brand items, ...
Some of these logos have lasted more than a century, with few (if any) alterations. Others have been going strong for around 50 years. What is it that helps them last? Are there any other handwritten designs that have caught your eye?
Understand your brand values and search for geometrical forms that resonate with them. If your shapes do not evoke brand values, your logo will be pointless for the audience. Focus On The Detail The details of an abstract logo should be clear in order to convey a clear message. Hence, make...
Your logos and branding need to be instantly recognizable. They should tell the public exactly who you are and what you do with a very quick impression.