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Within the two overarching categories, there are seven main types of logos, each with its own strengths and unique design characteristics. “Logos operate on a sliding scale between the purely verbal and the purely visual: a word with a letter that makes a visual pun, or a symbol containing...
Monogram logos are similar to lettermark logos. The only difference is that the brand’s initials are placed in a way that creates a decorative design. Usually, it’s achieved by overlapping two or more letters. It’s a clever way to make your logo unique and outstanding with something you...
Need help with branding? We specialize in strategy, logo, and web design. Book a call to discuss your project today! Book a call Fashion trends may come and go, but a logo should stick. The best fashion logos tend to be the ones that have potential to become iconic. The ever-chan...
IBM’s logo is bold and simple, with the lines running through it representing the speed and dynamic nature of the brand’s services. Financial Times The Financial Times uses a letter mark logo.Financial Times TheFinancial Timesletter mark logo incorporates the first letters of each word simply...
This font used within the logo is elegant and bold enough, thus representing confidence paired with modernity primarily since most words have been written in sans-serif letters. In contrast, others have remained in lowercase letters, which makes reading them more complicated than usual. However, th...
With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks. The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually ...
the designers ensured to preserve this iconic element. The refreshed logo uses a simplified, rounded flask shape that meshes perfectly with bold, straightforward letters. The new design aligns with MIT's ethos of innovation and its focus on the future while still celebrating its rich history of ...
The background and the shape of the logo are an ode to the building blocks that are the company’s main product; the rounded letters with the black and yellow borders are all very toy-like, squishy and fun.For a somewhat serious and thoughtful toy, the logo is bright, bubbly and zippy...