Logos, along with ethos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through...
The term “logos” in Greek can have many shades of meaning—it can refer to words, speeches, talking, everyday discussion, and philosophical discourse. Frequently used throughout Phaedrus, the word is used at various times in each of these ways, sometimes with intentional wordplay. For example...
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Emblem logos carry significant symbolism, and each element within the design holds meaning. The combination of symbols and typography in an emblem logo creates a story that resonates with the brand’s values and mission. Shields and Crests ...
Designer: Childe Harold Wills, in 1909. Ford‘s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. The oval was added in 1912, and the design has remained virtually intact since 1928.The Partnersare responsible for the most...
Aristotle coined logos, ethos and pathos as the three pillars of rhetoric. Today, it is used as the three persuasive appeals -- distinct ways to successfully convince an audience that a particular stance, belief or conclusion is correct. The three are di
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Noe Display is available in four weights, from regular to black, along with corresponding italics. There’s also a text version of this typeface, more suited for writing long-form text, such as the content on your website. 15.GT Super ...
The double meaning of Logos--thought and speech--is made use of by Philo to explain the relation subsisting between the ideal world existing only in the mind of God and the sensible universe which is its visible embodiment. He distinguishes, therefore, between the Logos inherent in God (...