There are many ways to convey a brand’s personality, from font choice to color combinations, but lowercase wordmark logos instantly communicate an approachable brand. In 2025, consumers are looking for a more personable approach from brands. Take the recent logo update from Gustini pasta. The ...
Logo color combinations have a strong effect too, and impact the overall logo psychology. The right mixture will perfectly complement an abstract logo design, and will create variation and depth when working with a combination logo type. If you go in this direction, it’s recommended to stick ...
Complementary color combinationsare colors that sit on opposite sides of the color wheel. These two colors create contrast and make for high-impact, legible brand designs. Analogous color combinationsare two to five colors that sit beside each other on the color wheel. These colors generally create...
Color is a critical consideration when it comes to creating a logo design and reflecting a brand’s true persona. When you choose the right color combinations, you will not only be able to make your designs more versatile and awe-inspiring, but you will also be able to establish a brand’...
Or, logo color combinations that pair muted pastels with black or unexpected splashes of neon. In general, nostalgic logos can help highlight old traditions, reinforce heritage or bring back positive sentiments from the "good ol' days." Wix user Orange County Pinballs, for instance, ...
While most logos have a standout or “main” color, many use color combinations to create a memorable impression.186 or 37% of Fortune 500 companies utilize a single color, while the rest use a combination.Two colors are the most popular, but some brands use three (14%), four (5%), ...
The color combinations used by the logo is another thing that makes the design unique, unlike the single shade color palette used by the Discord logo in its design. The predominant colors are black, used for the design and the wordmark, over a white background. However, both the TikTok ...
When customizing a logo, we appreciate how easy it is to preview different fonts, colors, and style combinations. We can then pick any option we want and make changes to our design. Once everything is done, you’ll need to buy your finished logo to use it. ...
The combination of blue and white is particularly versatile. Soft blues are comforting, while darker navy blues are trustworthy and reliable. This is one of the best two-color combinations logo designers prefer for healthcare businesses, like Blue Cross Blue Shield and Oral-B. ...
5 tips for selecting the right color combinations Tap into what you want to convey. The 12 colors listed above offer a clear roadmap if you want to choose your colors strategically. Want to show the world that you offer a luxurious and elegant product? Try mixing black elements into your ...