There are hundreds of thousands of players in the world and different sports. Yet, only a handful of few become legendary, and their names become idolized. There are uniquely fewer athletes who become products. For a player to become a product, he must show what I called the exceptional—Ts...
In light of recent years logo designs have improved drastically – and how businesses were tempted to revamp their logo aesthetics every once in 3 to 4 years to re-capture their audience’s attention. It is still true that the heart of every marketing strategy, PR campaign and website develo...
The suit reads: "If their Logo weren’t enough to conjure FUTURA in the mind of a consumer, Defendants call their new apparel line 'FUTURELIGHT.' In other words, the similarity of the graphic designs and the names is no coincidence: Defendants purposefully invoked Plaintiff in order to sugges...
Tips for ensuring the legibility of your logo Your logo will be reduced, when needed, for specific devices and areas of the screen. In some cases, a logo will be reduced to a size smaller than 50 x 50 pixels. As a result, horizontally oriented logos and logos made up of lengthy phrase...
For example, an electric bicycle company called Boost could make the “OO” in their name look like bike tires, or one of the letters could take the shape of a leaf to showcase the brand’s eco-friendly values. Illustrative typography like this can make a logo more meaningful and ...
Registering a trademark takes some time, but it is worth it for the longevity and legal protection of your business. This article tells you what you need to do.
Go ahead, fill in your company name and see your logos in 5 seconds. You only have to pay when you're completely happy with your logo. Just try it, it's fun: what's the name of your company? Short names look better on most logos. Can you think of a shorter variation?
Brand names are valuable company assets often accompanied by a unique graphical composition (i.e., as logotypes). Recent research has demonstrated that this uniqueness makes brand names and logotypes susceptible to counterfeiting through misspelling by transposition in tasks that require participants to...
Each part of the anatomy of a logo has its own specific purpose and particular effect on the viewer. In order to help you design the best overall logo design, we are going to walk through the individual pieces of the logo anatomy and how they work.
Some businesses exist right on the leading edge of their fields and they have brands to match. Sleek, futuristic design, innovative color schemes, and names that look ahead to the next era. If you operate a company with vintage style, you know that it can be hard to compete with emergent...