Descriptive slogan examples The Goldfish slogan “The Snack that Smiles Back” is both descriptive of the actual product, and emotive. The implication is a joyful snacking experience, where both snacker and snack are smiling. M&M’s slogan, “Melts in your mouth, not in your hands,” was ...
When it comes to McDonalds and Starbucks I don’t think a R/TM does them any good. But when it comes to small business trying to look professional (as my customers mostly are) than I think a TM does go very well with the logo. I use a TM in 2 out of 3 logo designs. @Amanda...