The sector ranks joint-third out of the 10 industries covered in Brand Finance's original market research, with a score of 7.0 out of 10 globally, much higher than that for banking, telecoms, and utility brands. Brands such as PayPal, Google, and Amazon are seen as reputable overall, and...
The retail industry has felt the biggest impact from the likes of Amazon, as e-commerce and mobile David Haigh CEO, Brand Finance 8 Brand Finance Banking 500 January 2019 Brand Value Analysis. commerce have now become the consumer norm. Walmart, which held the top position in the Brand ...