In 2024, capturing these local searchers on Google can make or break a business. As consumers increasingly rely on “near me” searches and mobile devices to find services, Google has become the most powerful platform for reaching local customers exactly when they’re ready to buy. In this gu...
You’ve seen local packs before — they’re the groups of local businesses that appear when you make a location-based search, such as “pizza near me.” Here's an example of a local pack for that search in my area: (Making a mental note to try these restaurants). By listing your ...
Most search results are personalized based on the user’s country. Local SEO goes beyond the country and focuses on reaching people in more specific locations, such as cities and districts. Targeted SEO like this benefits businesses with physical stores (like restaurants, dentists, and mechanics) ...
The Local Business Search API sends a search query to Bing to get results that include restaurants, hotels, or other local businesses. For places, the query can specify the name of the local business or a category (for example, restaurants near me). Entity results include persons, places, ...
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When people conduct local searches, like “Italian restaurants near me” or “Italian restaurants in Harrisburg,” Google returns a local SEO 3-pack. What is the local SEO 3-pack, you ask? For local searches, Google generates a list of the top three local businesses that best match the ...
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You’ve probably seen Google My Business profiles appear next to organic results when searching on Google, whether you search for a particular business or something for general like “restaurants near me.” Google aims to put all pertinent information about a business in front of users. To make...
For example, if you’re running a fitness center, you could conduct and publish a study on the health habits of residents in your city. Listing your business in popular local directories and review sites. Examples include Google Business Profile, Apple Maps, Bing, Yellow Pages, and Yelp. ...