Instead of continuing to lose so much growth to these newcomers, incumbents can compete more effectively by adopting three critical ingredients of insurgents’ success. We call it the 3D approach.Design for Chinese consumers. Chinese FMCG consumers are unique among their counterparts in other markets...
What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packag...
climate, temperature and amount of UV light results in different skin types across the globe. Each part of the world is home to a widely ranging collection of skin types and with each one, a different set of skincare products with different ingredients are needed to cater for the unique att...
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11). The dominance of roots for remedy preparation was also reported by other similar previous studies [29, 31]. The local people perceived that roots are available in all seasons and that active biological ingredients are more common at the tips of roots and leaves. A similar result was ...
When Freed's business partner Bill Hamlin mixed the orange juice with a few other ingredients in an effort to lower the acidity that bothered his stomach, the chain's iconic, frothy, creamy orange beverage was born. Dairy Queen acquired Orange Julius in 1987; its smoothies and fruit beverages...
In the context of the expanding local food market, grasping the evolutionary trajectory of consumer purchasing behavior is crucial for understanding market dynamics. This study adopts a cross-generational perspective to delve into and elucidate the simil
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(2018,2019) that a positive attitude toward the Korean Wave leads to product purchase intention. In addition, in the branding process that connects ingredients and meaning, when brand awareness is low, influencers label the product as a 'Korean brand' and emphasize the quality of the product ...
Bhopal : Fissures in the beleaguered Congress in Madhya Pradesh have come to the fore with some veteran leaders hitting out at the state Congress president Jitu Patwari for giving them short shrift in the party affairs. Former chief minister Kamal Nath severely criticized Mr Patwari for not bei...