E-commerce live streaming (hereafter, “ELS”) has introduced novel avenues for E-commerce. Driven by commercial goals, ELS streamers work to craft, sustain, and enhance their social images to attract popularity, acceptance, trust, and other beneficial outcomes. This article investigates how various...
Citation: Dong, X.; Zhao, H.; Li, T.The Role of Live-StreamingE-Commerce on Consumers’Purchasing Intention regardingGreen Agricultural Products.Sustainability 2022, 14, 4374.https://doi.org/10.3390/su14074374Academic Editors: Hanna Dudek,Joanna Myszkowska-Ryciak,Ariun Ishdorj andMarzena Je˙ ...
We begin by introducing an overview of the studies that examine the emotional impacts of livestreaming e-commerce on consumers' purchase decision making. Then, we develop a conceptual model of the links between online celebrities, audiences, and purchase intention. After presenting Study 1 and Study...
During e-commerce live streaming, consumers are likely to produce a herd effect, thus influencing their purchase intention. Results show that perceived ease of use, situational factors and follow others' behavior significant impact on purchase intention, perceived usefulness of influence on purchase ...
Based on the ABC attitude theory, this study constructs a theoretical analysis model of consumers' purchase intention toward creative products of intangible cultural heritage in e-commerce live streaming from three perspectives: consumer cognition, consumer emotion, and consumer behavioral tendency. This ...
Multichannel retailing live streaming e-commerce trust transfer purchase intention Previous article View latest articles Next article 1. Introduction In the digital era, the transformation of the e-commerce landscape has been significant, with advancements in Internet technology and the proliferation of ...
In addition, the emotions of audiences watching the online celebrities can indirectly influence consumers' willingness to purchase products recommended by the online celebrities. 展开 关键词: Livestream E-Commerce Emotional contagion Emotional trust Admiration emotion ...
The Impact of Characteristics of E-commerce Anchor as a Key Opinion Leader on Consumers' Purchase Intention. J. Commercial Research.,2021(04):1-9. [21] Han X Y, Xu Z L.Impacts of E-Commerce Anchor Attributes on Co nsumers'Willingness to Buy Online: Research Base d on the Grounded ...
The impact of live streaming e-commer features on Chinese consumers' attitude and purchase intention, Master's Thesis, Syracuse University. Meng, L., Duan, S., Zhao, Y., Lü, K., & Chen, S. (2021). The impact of online celebrity in livestreaming E-commerce on purchase intention from...
Moreover, the destination of the user’s switching intention is considered as positive factors (pull effects) of the new e-commerce live streaming platform, which contributes to the users' switching intention. As a result, this study combines the characteristics of ELS itself, building a model ...