Livestreamingstarted taking off in Chinaback in 2016, that is almosta decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ? Certaintly not. Let’s look at theChina livestreaming trend in 2025, and understand theke...
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates. Based on the expectation confirmation theory, this study uses structural equation modeling (SEM) to explore the repurchase intention of live streaming ...
Live streaming makes shopping much more fun.Jiang Xuexi a manages a te a garden. She did 39 live streams over the past year on te a leaf picking, frying(沙)and te a culture. “We carefully prepare for the Spring Festival live stream. Our black te a expects a successful sale."Jiang s...
Livestreaming e-commerce has become so popular in China that two of the biggest online shopping platforms have launched their own livestreaming platforms: Taobao Live and JD Live. Livestreaming increases customer engagement as brands and retailers can engage with buyers throughout or offer a Q&A se...
Livestreaming e-commerce saw sales surge by 19% during the latest Singles Day shopping festival in November, while sales via traditional e-commerce dropped by 1%, according toMcKinsey analysis. Since the onset of the Covid-19 pandemic in early 2020, retailers in China have rushed to hire o...
Live-streaming has accelerated the transformation of China’s e-commerce industry, which has flourished during the COVID-19 pandemic. Latest research from Mintel, the experts in what consumers want and why, reveals that only 26% of urban Chinese consumers have not seen livestream shoppi...
Chen, like many primary-level officials across China, has forayed into the country's booming livestreaming shopping industry recently, as a way to promote sales of local products that had taken a hit from the novel coronavirus outbreak. ...
You’re quite rightaboutlive-stream shoppingbeingpopular in China. I’d like tosharesomething about it①withyou. I often buy things through live-stream shopping. For me,②purchasing(purchase)products through livestreaming has already bec...
In the first half of this year, more than 10 million e-commerce live-streaming sessions were hosted online,according to the government. As of March, there were 560 million people watching shopping live-streams in China, an increase of 126 million compared to last June, according to arepo...
Live streaming(直播) has become very popular in China. Viewers can communicate with hosts by messaging them, buying them gifts, or sending them tips. However, some children are spending too much money on live stream platforms. In 2020, a 17-year-old boy in Jingmen, Hubei province, sent ti...