According to a press conference held by China's Ministry of Commerce in July, 400,000 active livestreamers conducted 10 million shopping sessions online in the first half of this year. Industry analysts estimate around 2,000 people try their hands at livestreaming on Taobao eac...
Live streaming(直播) has become very popular in China. Viewers can communicate with hosts by messaging them, buying them gifts, or sending them tips. However, some children are spending too much money on live stream platforms. In 2020, a 17-year-old boy in Jingmen, Hubei province, sent ti...
Baidu, best known for its search engine and Ernie AI chatbot, got into online shopping this Singles Day with the first at-scale use of its virtual human livestreaming product "Huiboxing" on its "Youxuan" e-commerce platform. The company claims virtual humans ran 17,000 streams from Oct....
Chen, like many primary-level officials across China, has forayed into the country's booming livestreaming shopping industry recently, as a way to promote sales of local products that had taken a hit from the novel coronavirus outbreak. On March 15 alone, over 100 top county or city officia...
You’re quite rightaboutlive-stream shoppingbeingpopular in China. I’d like tosharesomething about it①withyou. I often buy things through live-stream shopping. For me,②purchasing(purchase)products through livestreaming has already bec...
Here we look at the different ways that live stream shopping can add value to your business and the considerations you’ll need to make when deciding how to create your live commerce experience. How does live streaming create value in e-commerce? Convenience, greater selection, and lower prices...
It's like Home Shopping Network, but with fascinating, trendy hosts. It's also been described as part infomercial, part variety show. Livestreaming e-commerce is growing rapidly in China. In 2019 over 430 million people viewed livestreams, and in 2020 it's projected to reach 560 million. ...
Live streaming has become a trend that is taking over not only Chinese online shopping platforms such as Taobao but also entity stores like Liu's. According to a report released by Taobao in April, over 100 billion yuan (around 14.18 billion U.S. dollars) worth of goods were sold with th...
In 2022, Douyin, the popular Chinese short video app, generated 1.5 trillion yuan from its live commerce business.More than two thirds of the online shoppers in Chinahave heard about Douyin's live streaming shopping. Records: You need aStatista Accountfor unlimited access ...
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.