Baidu, best known for its search engine and Ernie AI chatbot, got into online shopping this Singles Day with the first at-scale use of its virtual human livestreaming product "Huiboxing" on its "Youxuan" e-commerce platform. The company claims virtual humans ran 17,000 streams from Oct....
In 2022, Douyin, the popular Chinese short video app, generated 1.5 trillion yuan from its live commerce business.More than two thirds of the online shoppers in Chinahave heard about Douyin's live streaming shopping. Records: You need aStatista Accountfor unlimited access ...
According to a press conference held by China's Ministry of Commerce in July, 400,000 active livestreamers conducted 10 million shopping sessions online in the first half of this year. Industry analysts estimate around 2,000 people try their hands at livestreaming on Taobao eac...
Live stream shopping combines the teleshopping of old with the culture, scale, and delivery costs of realtime video streaming platforms like Twitch. As something virtually brand new in regions such as North America and Europe, it’s an area of huge innovation and growth where retailers large and...
In addition to dedicated live streaming platforms, many platforms have extended their features to include live streaming, such as Taobao, TikTok, Xiaohongshu, etc.
Chen, like many primary-level officials across China, has forayed into the country's booming livestreaming shopping industry recently, as a way to promote sales of local products that had taken a hit from the novel coronavirus outbreak. ...
As an increasingly mature way of shopping in China, live streaming shopping still faces the problems of high return rates and low repurchase rates. Based on the expectation confirmation theory, this study uses structural equation modeling (SEM) to explore the repurchase intention of live streaming ...
Chinese livestreamers have set their sights on selling to TikTok shoppers in the U.S. and Europe. They are hawking everything from bags and apparel to crystals in hopes that overseas livestream shopping could vastly increase their sales.
It's like Home Shopping Network, but with fascinating, trendy hosts. It's also been described as part infomercial, part variety show. Livestreaming e-commerce is growing rapidly in China. In 2019 over 430 million people viewed livestreams, and in 2020 it's projected to reach 560 million. ...
Many customers find shopping through livestreaming a more time-saving alternative than going to malls. Mi Sitian, a new mom from Lanzhou, capital of Gansu Province, is a die-hard fan of livestreaming. She spends around two hours watching the broadcasts every day and midnight is often her ...