Live Streamers and the Boredom Factor网络主播与无聊因素 作者:横井朋子 来源:《英语世界》2022年第08期 Live streaming is booming,with viewers watching nearly 4 billion hours of live stream,in the gaming sector alone,in 2020. But it is not only limited to gaming. Chinese influencers have perfect...
TikTok has become a household name worldwide. The popular social media platform enables users and organizations to create engaging content and live videos, increase audience engagement, earn money and more. TikTok is so popular that as of the beginning of 2024, there are900.7 million active users...
Lastly, to attract consumers, live streamers often claim to provide the most favorable prices and guaranteed after-sales service (Laosuraphon and Nuangjamnong, 2022). Low-priced products can be highly tempting to users, and the attractiveness of the price positively influences the purchase ...
If my income on this session was modest, it’s not the case for all live streamers. The most active users can make up to $20,000 USD per month through live streaming. Today, more than 200 live streaming APP’s exist in China. Their features are all very similar, and all of them t...
E-commerce live streaming (hereafter, “ELS”) has introduced novel avenues for E-commerce. Driven by commercial goals, ELS streamers work to craft, sustain, and enhance their social images to attract popularity, acceptance, trust, and other beneficial o
success depend on users’ massive repurchase behavior. The reality is that the high return rate and the negative news (such as false streaming propaganda) of some head streamers have added too much uncertainty to the prospect of LSS. The experience perception of LSS users seems to be ignored ...